— SIDELINED: THE QB & ME
Social Campaign
— ROLE
Art Direction
Graphic/Motion Design
— AGENCY
BOND
For the release of Sidelined: The QB & Me, I led the art direction on a multi-platform social campaign that blended teen drama with digital interactivity to meet Gen Z where they scroll.
From reactive memes and romance-driven TikToks to immersive fan-first content like CYOA experiences and Wattpad collabs, each piece was designed to feel native, emotional, and shareable. The result? A campaign that didn't just promote a movie, it invited fans to live inside it.
THE CAMPAIGN PLAYBOOK
As Art Director, I crafted a bold visual language across paid, organic, and reactive content that resonated with Gen Z. By highlighting the show's authentic relationships, standout talent, and modern high school setting, our campaign drove buzz and turned relatability into a key engagement driver.
WATTPAD TO SCREEN
To tap into the story’s origin and loyal fanbase, I art directed a social video that spotlighted beloved moments fans could expect to see brought to life. We versioned the piece in three sizes to optimize for Instagram, TikTok, and Twitter, ensuring the Wattpad x Tubi collab reached fans across platforms with tailored, platform-native content.
CHOOSE YOUR PLOT
I art directed an interactive TikTok experience using the platform’s CYOA (Choose Your Own Adventure) feature, giving fans a way to explore the ups and downs of Dallas and Drayton’s relationship firsthand.
By pairing platform-native design with fan-driven storytelling, our campaign helped Sidelined become the most-streamed film on Tubi.