— MRS. DAVIS S1
Social Campaign
— ROLE
Graphic/Motion Design
— AGENCY
BOND
To promote Peacock’s genre-bending series Mrs. Davis, I helped craft a playful, fan-first social campaign that leaned into the show’s absurd, high-concept tone. From interactive Instagram story polls that teased upcoming twists with emoji-coded predictions, to surreal cinemagraphs and quest-style video content, our assets encouraged viewers to participate in the show’s mystery and chaos. We embraced bold visuals, unexpected humor, and stylized formats to keep fans guessing and engaging each week.
Utilizing techniques in Photoshop and After Effect, content was created that focused providing a welcoming space for audiences to gush over each episode’s absurdist moments, mysteries, and pop culture homages.
With key social creative such as interactive episodic predictions and create your own adventure Instagram stories, each episode was hyped as a must watch event.
— TWISTED METAL S1
Social Campaign
— ROLE
Graphic/Motion Design
— AGENCY
BOND
For the Twisted Metal social campaign, we created a high-impact, fan-first launch that tapped into the chaotic, nostalgic energy of the original game while drawing in new audiences. By leaning into the series' absurdist humor and over-the-top action, we energized core fans and built hype around Peacock’s most-binged comedy at launch—paving the way for its highly anticipated second season.
Characters and their absurdity were brought to life through adrenaline-pumping AV cuts, strategic synergy plays with legacy NBCU franchise accounts, and gamified content designed to resonate with the show's nostalgic fanbase.