— M3GAN
Social Campaign
— ROLE
Graphic/Motion Design
— AGENCY
BOND
To launch the M3GAN film and build early buzz, we created a social campaign that leaned into the film’s Gen Z appeal and campy horror tone. Knowing the audience was largely young, female, and extremely online, I helped develop a lo-fi, platform-native design approach that blended trending formats with M3GAN’s sleek, unsettling aesthetic. From glitchy purple text boxes to hot pink overlays and social-native layouts, every asset was crafted to feel like it came from M3GAN herself—unfiltered and unhinged. The campaign successfully built anticipation ahead of the film’s release, engaging fans with a strong social voice and eye-catching visuals.
THE UNMISSABLE "HOT GIRL" OF THE SEASON
Across paid and organic social, we set the tone for M3GAN’s narrative, memeified fan-favorite moments, and jumped on all the latest Gen Z trends with eye-catching social AV and stylish motion graphics fit for an icon.
Grand Clios winning case study video