—JAZWARES x POKÉMON
Social Campaign
— ROLE
Art Direction
Graphic/Motion Design
— AGENCY
BOND
As Creative Lead, the development of original social content for Jazwares' Pokémon products was carefully directed, overseeing a team of designers and photographers in creating a variety of assets. The project encompassed dynamic motion graphics, captivating sound design, detailed compositing, and bespoke illustrations. A careful balance was maintained between the distinct guidelines of both Jazwares and The Pokémon Company, ensuring all content adhered to brand standards while delivering visually striking and innovative results.
GOTTA PHOTOGRAPH THEM ALL!
To announce a limited-edition Pikachu coming to Target and seasonal holiday advent calendars, we collaborated closely with our in-house studio team to create unique, premium social videos that stood apart from past Squishmallows and Pokémon content. Together, we brought innovative ideas to life, guiding each project from concept through to execution.
Not all social content required a studio shoot. Through meticulous compositing and animation in Photoshop and After Effects, the pieces below were crafted to celebrate special occasions like National Relaxation Day and highlight new product launches from Jazwares.
