Courtney Johnson

— JAZWARES VAULT

Social Launch


— ROLE

Art Directing

Branding

Graphic/Motion Design


— AGENCY

BOND

As the creative lead for the social launch of Jazwares' new collectible figure line, the development of the social brand look and feel was directed to effectively capture the essence of Jazwares Vault and resonate with the target audience. Utilizing Jazwares' product photography, eye-catching seamless carousels and innovative motion reels were crafted to engage viewers.


The scope of work also included the design of social announcement videos, such as "One Month" and "Now Open," alongside a "Monthly Eblast" for email subscribers.

UNLOCKING THE VAULT


The development of an animated version of the Jazwares logo for Vault was the starting point before diving into the broader social look and feel. The animation was designed not only as a dynamic visual element but also as a seamless transition device, effectively complementing the legendary voice of Steve Downes.

Template for Monthly Email (Eblast)